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The Tidelands Health Newsroom

Published on April 26, 2022

Donated Vera Bradley scarves brighten day for Tidelands Health patients with cancer

Patients receiving cancer care at Tidelands Health have a stylish new way to find comfort and confidence thanks to a generous donation by a local Vera Bradley store.

Tidelands Health Cancer Care Network team members stand outside the cancer center in Murrells Inlet show off some of the colorful scarves donated by a local Vera Bradley store to brighten the days of patients with cancer.The retailer donated 92 of the popular brand’s colorful scarves to the Tidelands Health Cancer Care Network to encourage patients and give them a fashionable accessory in case they are experiencing hair loss during treatment.

“I just hope it makes them smile and that they know someone was thinking of them,” said April Fennell, assistant store manager of Vera Bradley at Tanger Outlets Myrtle Beach.

Fennell and other store employees have lost loved ones to cancer and wanted to lift the spirits of those battling the disease through the community outreach effort. As a young girl, Fennell watched as her grandmother battled cancer, rarely leaving her house.

“If she had a nice Vera Bradley scarf, maybe she would have gone out,” Fennell said.

Fennell and her team at Vera Bradley selected the Tidelands Health Cancer Care Network, the region’s most comprehensive provider of cancer services and affiliate of MUSC Health, to benefit from this special program.

A close-up look at the bold and colorful Vera Bradley scarves are meant to brighten the day of patients with cancer at Tidelands Health.During a three-day period in March, customers at the store in the Tanger center off U.S. 17 could buy and donate a scarf in exchange for a 10 percent discount. Each scarf is valued at between $13 and $18. The goal was to collect 60 scarves, but the effort exceeded expectations.

“We have a great community,” Fennell said. “Everybody is so generous. I felt like Santa Claus carrying the bag to the cancer center.”

The Tidelands Health Cancer Care Network is a triple-accredited cancer care provider and the region’s affiliate of the MUSC Health Hollings Cancer Center, a National Cancer Institute designated cancer center.

“Our patients are already putting these beautiful scarves to good use,” said Dr. Jeff Cronk, medical director of oncology at Tidelands Health. “Kind gestures like this one from the thoughtful team at Vera Bradley mean so much to our patients and really lift their spirits.”


Tidelands Health is the region’s largest health care provider and MUSC Health affiliate, serving the Carolinas at four hospitals and more than 60 outpatient locations. More than 2,500 employee, physician and volunteer partners work side by side with our communities to transform the health of our region – promoting wellness, preventing illness, encouraging recovery and restoring health.