Tidelands Health earns national “Social Media Campaign of the Year” honor
In 2017, Tidelands Health gave away 85,000 pairs of solar eclipse viewing glasses to residents of Georgetown, Horry and Williamsburg counties in a wildly successful community outreach effort. That initiative, dubbed “See it Safely,” has now been honored by national publications Modern Healthcare and Ad Age as “Social Media Campaign of the Year” for its far-reaching impact.
Tidelands Health, joining national organizations including Eli Lilly & Co. and UnitedHealthcare, is one of just 15 gold award winners in the 2018 Healthcare Marketing Impact Awards.
“We are extremely proud of this recognition, but nothing will surpass the tremendous satisfaction of knowing so many people throughout the region were able to watch the total solar eclipse safely with the help of Tidelands Health,” said Amy Stevens, vice president of marketing and communications for the health system. “To play a part in such an historic event for so many people was humbling.”
In the weeks leading up to the August 2017 total solar eclipse, Tidelands Health used social media platforms not only to give away free eclipse viewing glasses but also to share a wealth of eclipse-related resources, including safety tips, an interactive map, eclipse-themed snack ideas and even an eclipse-related music playlist. The two-month-long campaign generated tens of thousands of likes, comments and interactions, earning the “Social Media Campaign of the Year” honor from Modern Healthcare and Ad Age.
Recognition in the Healthcare Marketing Impact Awards is the latest in a string of honors earned by the health system for the “See It Safely” campaign. The initiative earned an “Award of Distinction” earlier this year in the Communicator Awards, an international marketing and communications competition, and a gold award in the 35th annual Healthcare Advertising Awards, the oldest and largest health care advertising competition in the United States.