Tidelands Health residency website earns top honors in international competition
A website developed to showcase the Tidelands Health MUSC Family Medicine Residency Program has earned “Best in Show” in the 12th annual W3 Awards competition, putting it on the same plane as Accuweather, the Sacramento Kings, Mercedes-Benz, WWE and other major companies and brands.
More than 5,000 entries were submitted to the W3 Awards, organized by the Academy of Interactive and Visual Arts to honor outstanding websites, web marketing and other web-based and digital offerings. Entries are submitted by some of the best interactive agencies, designers and creators in the world.
The Tidelands Health MUSC Family Medicine Residency Program website, developed primarily to inform and attract candidates to the program, was one of only 35 entries to win Best in Show. The site takes a multimedia approach to provide a visually compelling, comprehensive overview of the residency program, which provides three years of post-graduate training for doctors who have completed their medical degrees.
“We wanted to build a site that would highlight the beauty of our region, which we know is a draw to prospective family medicine residents, and provide an in-depth look at the quality of the residency programming and faculty,” said Amy Stevens, vice president of marketing and communications at Tidelands Health. “We’re proud of the engaging way the site integrates concisely written text, videos, photos and graphics to convey that information.
Other “Best in Show” entries in this year’s W3 Awards competition included:
- Accuweather for its IOS mobile application
- Indivirtual Duba for the Mercedez-Benz Middle East website
- Beaconfire RED for development of Habitat For Humanity’s website
- M&C Saatchi LA for the Golden 1 Center application, built for the Sacramento Kings
- WWE for its website
Recognition in the W3 awards continues a string of awards earned by the Tidelands Health in-house marketing and communications department, led by Stevens. The team produces all marketing, advertising, public relations, internal communications and social media materials for the health system.
Earlier in 2017, and for the second consecutive year, the department bested some of the world’s largest companies to claim the Grand Prize-Best Overall Video title in PR Daily’s Video Awards. The winning video, called “The Dance,” tells the story of a Murrells Inlet father who made good on a commitment to dance at his daughter’s wedding while recovering from Hashimoto’s encephalitis, a rare and potentially deadly autoimmune disease that impacted his coordination and limited his movement.
In the previous year’s contest, Tidelands Health took top honors for “Rising Above the Tide,” which chronicles the response of health system employee and physician partners to devastating flooding in the region.
To view the residency program’s website, go to https://www.tidelandshealth.org/residency/.