Heartwarming video chronicling father-daughter dance earns national grand prize
An inspiring story of wounded armed forces personnel and veterans competing in the Invictus Games, created by Britain’s Prince Harry. An emotional celebration of nursing from the world-renowned Johns Hopkins School of Nursing. An uplifting account of one athlete’s journey to the 2016 Summer Olympic Games in Rio.
These were just three of the eight finalists competing for title of Grand Prize-Best Overall Video in PR Daily’s 2016 Video Awards. And for the second consecutive year, Tidelands Health beat some of the world’s largest companies and most recognized brands to claim the top honor.
The Tidelands Health winning video, titled “The Dance,” tells the story of Matt Willette, a Murrells Inlet father recovering from Hashimoto’s encephalitis, a rare and potentially deadly autoimmune disease that impacted his coordination and limited his movement. When his daughter, Katrina, asked him to plan a special “father-daughter” dance at her upcoming wedding, Willette turned to physical therapist Suzie Skinner and the team at Tidelands NextStep Neurological Rehabilitation Services to get him back on his feet.
The result was a father-daughter dance for the ages and a grand-prize winning video. The video was produced by Tidelands Health’s in-house marketing and communications team.
The other finalists for the grand-prize award included:
- The Invictus Games, produced by Monument Communications, a global marketing firm whose clients span 23 countries and include the George W. Bush Presidential Center
- AT&T, a Fortune 500 company and the world’s largest communications company by revenue
- Johns Hopkins School of Nursing, the No. 1 ranked graduate nursing program in the nation
- Miami International Airport, the 10th-busiest airport in the United States
- Red Hat, a leading national provider of open-source solutions with customers ranging from Sprint to Cerner
- Augusta University, a university in Georgia with 8,500 students
- Eastern Virginia Medical School, a medical school in Norfolk, Va.
This is the second consecutive year the Tidelands Health marketing team has claimed the Grand Prize-Best Overall Video title in PR Daily’s Video Awards. In the 2015 contest, Tidelands Health took top honors for “Rising Above the Tide,” which chronicled the response of health system employee and physician partners to devastating flooding in the region.
Both “The Dance” and “Rising Above the Tide” were produced by Mark Roberts, the health system’s interactive marketing specialist.
“What’s really remarkable about ‘The Dance’ is the power of the story,” Roberts said. “The videos we were competing against were incredible. It’s evident some of these were big-budget productions. But Matt’s story — his love as a father for his daughter — is so emotional and so compelling that I think it just creates a connection with everyone who views it. And I believe that’s why this video won the grand prize.”
The experts at PR Daily concur. In an article spotlighting the video, the publication noted, “‘The Dance’ is a stirring, heart-lifting video that conveys both the power of the human spirit and the possibilities that can arise with a team of professional, dedicated health care workers. Those themes resonated, producing 2,000 YouTube views and 44,000 views on Facebook, where 191 people shared the video — an astonishing number for the organization’s market.”
To view “The Dance,” go to http://www.tidelandshealth.org/tidelands-tv/patient-stories-of-tidelands/the-dance.
The Tidelands Health in-house marketing and communications department produces all marketing, advertising, public relations, internal communications and social media materials for the health system. The department is led by Amy Stevens, vice president of marketing and communications.