Tidelands Health marketing team earns two more national awards
Sept. 21, 2016
It’s been a banner year for the Tidelands Health marketing and communications team. The department has received two more national awards, bringing to 43 the number of national recognitions earned in the past year for excellence in branding, art direction, video production and writing.
The latest accolades are for a video and a feature article highlighting the response of Tidelands Health employee and physician partners during the historic October 2015 flooding that destroyed homes and washed out roads across the region, cutting off entire communities from basic necessities.
The “Rising Above the Tide” video, created and produced by interactive marketing specialist Mark Roberts, won the Media Award for Outstanding Video from the National Association for Health Care Recruitment. And the feature article received the Best Article award in Ragan Communications’ 2016 Health Care PR and Marketing Awards.
The video, which earlier this year won the Grand Prize for Best Overall Video in PR Daily’s 2015 Video Awards, featured interviews with Tidelands Health physician and employee partners who carried out a mercy mission to deliver medicine and essential supplies to Big Dam community residents trapped by floodwaters. The video also included an interview with Monica Geddings, a Tidelands Health nurse who kayaked to work, even after her kayak flipped over, tossing her into murky floodwaters in predawn darkness. To watch the video, visit https://www.youtube.com/watch?v=V8QWrZthIBU
“This video was very well done and quite moving,” said David Wenhold, executive director of NAHCR, an organization of health care recruiters. “It’s inspirational to see there are companies and people willing to help our fellow Americans, particularly in a time of crisis.”
The winning article also chronicled the mercy mission and included interviews with grateful residents who were provided medicine and basic essentials to keep going until the floodwaters receded. Written by communications facilitator Margaret Lamb, it appeared in local media and on social media sites and was recognized in the national competition as being “top-quality and interesting to read.” To read the story, go to https://www.tidelandshealth.org/newsroom/2016/tidelands-health-team-delivers-supplies-care-to-community-trappe/