Local runner picture of health in Tidelands Health, WBTW "Healthy Selfie" campaign
Sept. 9, 2016
A local runner is the picture of health for Tidelands Health and WBTW’s summer “Healthy Selfie” promotion. Kurt Mapula, a personal trainer at ISI Elite Training in
Healthy Selfie winner Kurt Mapula,
pictured with wife, Miranda.
Myrtle Beach, submitted the winning Healthy Selfie – a photo with his wife, Miranda, taken before they participated in a Rugged Maniac mud run last spring in Charleston.
Mapula’s photo was randomly picked from all entries after he submitted it as part of the Tidelands Health and WBTW campaign promoting a healthy lifestyle. He will receive a $1,000 Lowes Foods gift card.
“At Tidelands Health, we’re dedicated to helping the people of our region live healthy, active lives,” said Amy Stevens, the health system’s associate vice president of marketing and communications. “The Healthy Selfie promotion was a fun way to celebrate our community’s commitment to better health.”
The Healthy Selfie campaign began July 4 and ended on Labor Day. Area residents were encouraged to submit a photo that showed them engaging in a healthy lifestyle. Photos were featured on WBTW newscasts, on Tidelands Health billboards and on social media.
“This was a great opportunity to have viewers share their healthy lifestyles and with chances to win tickets to local venues for their participation,” said Randy Ingram, WBTW general manager. “We’d like to thank Tidelands Health for promoting healthier living by partnering with us and also thanks to Lowes Foods for providing the grand prize.”
Mapula said he and Miranda, a digital arts teacher at Loris High School, saw the Healthy Selfie promotion and recognized it as an opportunity to promote mud running and to inspire other couples to participate in physical activity together.
“We decided it would be great to represent what we do as a couple and hopefully encourage other couples to participate in mud runs,” Mapula said. “We both believe in the importance of physical activity not just for good health but also for building self-confidence and having a better quality of life.”
Tidelands Health is the largest health care provider in Georgetown and Horry counties. With three hospitals and more than 40 outpatient locations that stretch from Andrews to North Myrtle Beach, Tidelands Health is improving lives across the Tidelands region.