Best of the Best: Tidelands Health employee magazine wins top honors in competition featuring some of the world's biggest brands
March 10, 2016
The Emirates Group, parent company of Emirates Airline, has more than 62,000 employees worldwide. Tidelands Health has just under 2,000 employees.
But “Partners,” the employee magazine Tidelands Health publishes for its employee, physician and volunteer partners, recently beat out employee publications from companies around the world, including Emirates, to be named best print newsletter in the Ragan 2015 Employee Communications Awards. Other finalists in the category, in addition to The Emirates Group, were Orange and Rockland Utilities Inc. of New York and Georgia Power, which supplies electricity to 2.4 million customers in Georgia.
Tidelands Health is one of 29 overall winners in the prestigious Ragan awards, which were announced today. Other winners include such leading companies as PayPal, IBM, Ford Motor Co., Novartis, Honda, AT&T, Hewlett Packard and Bacardi.
“To say we’re overwhelmed by this recognition is an understatement,” said Amy Stevens, associate vice president of marketing and communications for Tidelands Health. “When we launched ‘Partners,’ our goal was to produce a publication that captured the quality, character and compassion of our amazing employee, physician and volunteer partners. This award, recognizing our magazine as the best of the best, validates our belief that an employee newsletter doesn’t have to be dull or dry. It can – and should – be as vibrant and lively as the readers for whom it was created.”
The health system launched “Partners” in 2014. Each issue features personality profiles and human interest stories that tell the stories of the people who work at Tidelands Health – spotlighting everyone from employee and physician partners who are football super fans to those on the Tidelands staff who spend their free time competing as amateur athletes or even growing hot peppers.
“Partners” is produced by Tidelands’ in-house marketing and communications team, including Stevens; communications facilitator Margaret Lamb, who serves as the magazine’s editor; art director Kevin Pontiff, who is responsible for the publication’s visual design; interactive specialist Mark Roberts, the magazine’s photographer; and marketing and communications director Jane Arthur, who oversees production.
“I am so proud of this team,” Stevens said. “For our small department to be recognized alongside communications professionals from some of the world’s biggest brands proves excellence is not a function of size but, rather, a result that can be achieved by a dedicated, passionate group of people with a commitment to be the best.”
In an article published on the ragan.com website announcing Tidelands Health as winner for best print newsletter, “Partners” is lauded as a “highly readable” publication that has achieved “spectacular” results.
“ ‘Partners’ features brisk, pungent employee biographies that uncover the passions, vocations and histories of Tidelands employees,” the article states. “The employees’ individuality and quirks come through loud and clear. Lamb’s firm editorial hand and respect for good writing permeates ‘Partners.’ Lamb’s editing aims at literacy. It eschews corporate jargon and sets high standards for her writers. Every story in ‘Partners’ is highly readable.”
In addition to winning for best newsletter, Tidelands was one of six companies to receive an honorable mention for best informational or educational video in the Ragan awards. The health system was recognized for its “Georgetown Hospital System is becoming Tidelands Health video.” Among other companies receiving honorable mentions in the video category, which was won by financial services company FIS, were Procter & Gamble, The Honey Baked Ham Co. and the United States Postal Service.