Georgetown Hospital System to change name to Tidelands Health
Wednesday, December 03, 2014
In recognition and celebration of the organization’s tremendous growth and success, Georgetown Hospital System is changing its name to Tidelands Health. The name change is expected to take effect in April.
“What began as one hospital in Georgetown more than 60 years ago has transformed into the largest integrated health care delivery system in Georgetown and Horry counties,” said H. McRoy Skipper Jr., chairman of the system’s board of trustees. “Today, we are the preferred health care provider for thousands of patients across the Tidelands region.
“Going forward, the Tidelands Health name will unite our two community hospitals and our extensive outpatient network of more than 40 care locations that range from cancer centers and rehabilitation clinics to physician offices and a fitness center. Whenever and wherever patients see the Tidelands Health name, they can rest assured they are receiving the care and compassion they expect and deserve.”
Bruce Bailey, the health system’s president and CEO, said it is important to emphasize the organization is not being sold, and the name change will have no impact on clinical services, business transactions, patients’ insurance coverage and health records. Bailey also said the names of the health system’s hospitals and other facilities will not change.
“We’re very proud of Georgetown Memorial Hospital, Waccamaw Community Hospital, the Francis B. Ford Cancer Treatment Center, our affiliated physician practices and the many other locations where our outstanding professionals deliver care,” Bailey said. “Those names will not change. However, the new Tidelands name, logo and colors will be a common thread that visually links all the facilities that are part of the Tidelands Health family.”
Georgetown Memorial Hospital first opened its doors in May 1950. With the addition of Waccamaw Community Hospital in 2002, Georgetown Hospital System was formed and has grown to include NextStep Services, with more than a dozen locations stretching from North Myrtle Beach to Andrews; a freestanding imaging center; two cancer centers; 15 physician practices under the umbrella of Georgetown Physician Services; HealthPoint Center for Health and Fitness in Pawleys Island; and more.
More than 1,700 people are employed by the health system, making it one of the largest employers in the region. Every year, more than 13,000 patients are admitted to the organization’s hospitals, and outpatient visits number nearly a quarter million annually.
The decision to rename the organization was driven by the health system’s volunteer board members, who carefully researched and considered the matter for months. The name “Tidelands” was chosen to reflect the broad geographic area served by the organization, which draws patients from not only Georgetown and Horry counties but also Williamsburg and Charleston counties. “Health” was selected to emphasize the organization’s emphasis on health care, wellness and prevention.
In tribute to the health system’s proud heritage and storied history, the original “cross” shape of the logo mark was retained. The cross in the new logo features ribbons of teal and blue representing the region’s waterways, as well as a rising sun to symbolize transformation.
“Our physician and employee partners have comforted and cared for generations of families in our area,” Skipper said. “As we begin a new era of care as Tidelands Health, we will remain true to our values and our mission of delivering compassionate care to keep our community healthy.”