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The Tidelands Health Newsroom

Published on May 02, 2012

Georgetown Hospital System wins two healthcare marketing awards

Wednesday, May 02, 2012

Georgetown, SC —Two Georgetown Hospital System Marketing and Communications projects have been named winners in the 2012 Aster Awards competition.

Georgetown Hospital System’s Joint Replacement advertising campaign and HealthWaves, a quarterly community publication have both been named winners in the annual contest designed to recognize excellence in healthcare marketing and advertising throughout the United States.

Georgetown Hospital System received a Gold award in “Total Advertising Campaign” category for the Joint Replacement campaign and a Silver award in the “Magazine Publication - Single” category for HealthWaves.

The 2012 Aster Awards received nearly 3,000 entries from across the United States as well as Canada and South America.  Participant’s entries competed against similar-sized organizations in their category.  Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence.  Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“Although our nation has been challenged economically, the talent of healthcare marketing professionals seems to be at an all time high.  The 2012 Aster Awards program contained some of the best advertising arguably in the world.  The judge’s expectations were again surpassed,” said Melinda Lucas, Aster Awards Program Coordinator. 


Tidelands Health is the region’s largest health care provider and MUSC Health affiliate, serving the Carolinas at four hospitals and more than 60 outpatient locations. More than 2,500 employee, physician and volunteer partners work side by side with our communities to transform the health of our region – promoting wellness, preventing illness, encouraging recovery and restoring health.