Hospital Advertising Campaign Wins National Award
Friday, April 18, 2003
Georgetown, SC - Georgetown Hospital System’s advertising and marketing efforts have received national recognition as a top winner in a competition that recognizes excellence in medical and healthcare marketing.
The organization’s print and television advertising campaign related to the opening of Waccamaw Community Hospital received a 2003 Aster Award gold award, hospital officials were advised recently. Georgetown Hospital System’s award was in the category for “best overall advertising campaign”. The effort, which spanned 18 months, preceded the hospital’s opening and was designed in a “teaser” format.
The Aster Awards is a national awards program dedicated to excellence in medical marketing. All entries compete against similar organizations from across the nation and are judged on criteria including creativity, layout and design, typography, productions, knowledge transfer and overall quality. “All winners exhibited a high level of marketing excellence in the field of healthcare,” said Randy Lucas, Corporate Director, Aster Awards program.
Both for-profit and not-for-profit healthcare organizations enter the annual national competition which traditionally attracts nearly 1000 entries.
Snedaker Communications Group of Salt Lake City, Utah designed the award-winning print and television campaign. The agency has a long-standing relationship with Georgetown Hospital System and has developed, designed and produced many successful advertising and marketing campaigns for the organization during the last 8 years. The Aster Award is the second national award won by a Georgetown Hospital System campaign created by Snedaker Communications Group. The organization received a “Telly Award” in 1998 for a television commercial produced as part of an outpatient surgery campaign.
“We are excited about this award and are honored to have been named a gold award winner, “ according to Ronda Wilson, Georgetown Hospital System spokesperson and Public Relations Director.