Hospital Unveils New Corporate Structure, Logo
Monday, June 24, 2002
Announcement of a new organizational structure and a new graphic image are among the latest signs of progress being made towards the opening of Georgetown County’s second inpatient hospital.
The changes were prompted by the upcoming November opening of Waccamaw Community Hospital in Murrells Inlet, hospital officials said.
As members of The Georgetown Hospital Family, Waccamaw Community Hospital and Georgetown Memorial Hospital will be owned and operated by the newly formed Georgetown Hospital System. The corporate restructuring also includes other hospital-owned entities including Georgetown Outpatient Therapy Center, Pawleys Pediatric Rehab Center, Waccamaw Medical Park, Azalea Lakes Medical Center, Andrews Medical Center, Hemingway Medical Park and HealthPoint, Center for Health and Fitness.
A new logo has been designed and will be used to identify all members of The Georgetown Hospital Family, according to Bruce P. Bailey, CEO.
“We are excited about our new corporate structure and the new logo. We believe both incorporate and build upon the solid foundation laid by Georgetown Memorial Hospital in 1950. The new logo addresses the organizational strength and focus of our service,” he said.
In the new logo’s interior space is a visual representation intended to be reminiscent of “family”.
“One of Georgetown Memorial Hospital’s strongest attributes has been its commitment to providing care for the families in our service area. Many, many times, our patients comment on the “family feeling” they experience when they receive services at GMH,” Bailey said.
“This is what sets us apart and will remain a major focus” Bailey added.
The new logo will be used in external and internal signage, on forms and letterhead, marketing and other applications. The process will be accomplished in a planned “phase-in” of the new look.